Google’s Bold AI in Search Updates You Can’t Miss in 2024

Google has just revealed groundbreaking AI improvements for its Search and Lens tools, marking a significant shift in how we interact with online information. These updates are designed to streamline your experience by making AI in Search a more intuitive part of your everyday browsing. With features like video and voice searches, product identification, and a smarter interface, the future of search is officially here, and AI is at its core.

1. AI-Powered Search for Quicker Results

Google’s biggest announcement revolves around making its Search engine faster and smarter through artificial intelligence. The company is rolling out AI in Search, which will help users get more accurate results in less time. This new AI-powered system organizes results better, allowing you to find exactly what you’re looking for, starting with recipes and meal ideas on mobile devices.

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2. Redesigned AI Overviews with Direct Links

One of the most significant changes is the redesign of AI overviews, which now include clickable links that take you directly to relevant websites. Previously, AI-generated summaries offered helpful information but lacked a clear path to further resources. With this update, you’ll be able to navigate to the exact site you need with just one click, making AI in Search not only faster but more practical. Plus, expect to see ads integrated directly into these AI results, offering product suggestions based on your searches.

3. Google Lens: AI-Enhanced Voice and Video Search

Lens is also undergoing a massive AI-driven transformation. A new Voice Search feature allows users to speak directly to Lens, much like you would with Gemini Live or ChatGPT’s Voice Mode. Even more exciting is the introduction of AI video search, where you can upload a video and ask questions about what’s happening on screen.

For instance, imagine you’re at an aquarium, recording a video of fish swimming. You can upload the video to Lens and ask, “Why are they swimming in groups?” The AI will analyze the footage and provide detailed answers in real-time.

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4. AI Shopping Features: Picture to Purchase

In a world where online shopping is king, Google is making it even easier with AI-driven shopping tools. Using Lens, you can take a photo of a product while you’re out shopping and get instant search results showing where to buy it online. This feature is now globally available in the Google app for both Android and iOS users.

5. Circle to Search: A New Android Feature

For Android users, Google has introduced the innovative Circle to Search feature. Available on over 150 million devices, this tool allows users to “circle” videos or objects on their screen to trigger a search. This includes identifying songs in movies or even background audio in videos. Simply circle the video, and Google Search will identify the track playing.

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The Future of AI in Search

It’s clear that AI in Search is the future. With enhanced functionality like video and voice search, seamless product identification, and optimized AI-generated summaries, Google is ensuring that artificial intelligence becomes an integral part of every user’s search experience. These updates highlight Google’s commitment to revolutionizing search, making it more interactive, efficient, and intuitive.

Whether you’re looking for cooking tips, product recommendations, or simply trying to identify a song in a video, Google’s AI enhancements offer a smarter, more immersive search experience. With AI continuing to evolve, it’s safe to say that artificial intelligence will soon be unavoidable in our online interactions—and that’s a good thing.

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Hi, I'm Disha, a passionate content writer with a knack for making complex tech topics easy to understand. I cover a range of subjects from the latest gadgets and cutting-edge technology to business insights and practical "how-to" guides. Join me as I explore the ever-evolving world of tech and business!

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