As per the latest reports, TikTok is working on creating virtual influencers with AI capabilities. The purpose behind this concept is to compete against real human creators’ high-paying advertising contracts.
Various surveys and statistics have reported that every 4 out of 10 consumers prefer to choose a brand or service after being recommended by an Influencer. This means, that human influencers or content creators have a good influence on people. They have the capability to change the buying decision of a customer. However, investing in this marketing technique turns out to be a bit expensive for some businesses. To ease this, TikTok is planning to develop AI avatars that can read scripts for video commercials as provided by companies and TikTok Shop vendors.
Note: This function is currently undergoing testing.
How Will AI-Powered Virtual Influencers Impact Your Sales?
While testing new functionality, TikTok Researchers found that artificial intelligence avatars were not able to produce as many online sales as human influencers. This is why the product has still not been introduced to the marketers yet. Developers are hoping, this capability should enhance the market of influencers rather than take the position of current human producers. Here’s how:
- Targeted Advertising – Unlike human influencers, virtual influencers come with the ability to learn about the behavior, preferences, and demographics of their audience. They analyze a large amount of data that makes it easy to create highly targeted advertising campaigns that will boost revenue.
- 24/7 Availability – Another advantage of introducing Virtual influencers is they can promote and interact with customers on a 24/7 basis without any break or downtime. However, human influencers cannot do this job on a constant basis.
- Content Creation – Virtual influencers with AI capabilities may produce a lot of content quickly and effectively. Constantly providing audiences with interesting information helps keep them informed and interested in a variety of items, which could result in improved sales and conversion rates.
Concerns
Advertisers are concerned that AI influencers might be employed in deceptive ways. Furthermore, genuine influencers may lose income to artificial producers, which could drive some users off the platform.
Conclusion
As things stand, brands may not want to use AI influencers to promote their products, even though it may seem like a quicker and less expensive option given the lower sales and ethical issues involved.
** It is my point of view after looking at the testing results.
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